Pareto Principle of Photography Business; A Qualitative Study of NVIVO Approach 12

Abstract

The photography sector is one of those with a promising future. Unsurprisingly, a lot of photography companies fail. Applying the Pareto Principle is one technique to increase the productivity and profitability of a photographic business. Understanding how, in the field of photography, 20% of labor yields 80% of the results requires an understanding of the Pareto Principle, sometimes referred to as the 80/20 rule. The study's goal is to look at how the Pareto principle is applied in the world of photography. Five seasoned photographers from the Kuningan region participated in extensive semi-structured interviews that were carried out utilizing qualitative approaches and the NVIVO 12 methodology. A six-month timeframe, from January to June 2023, was used for the study. The results showed that the Pareto principle is essential for maximizing choices and concentrating on the results of the photographer's work. With the help of this idea, photographers may increase productivity and result in quality, product selling points, seller identification, service contentment, and client loyalty. client devotion. Principle By finding the 20% of significant factors that have an influence on 80% of the outcomes, the Pareto principle is used. developing marketing strategies, tests, target audiences, prioritization lists, data analysis, types of images, and customer loyalty have an influence on 80% of the outcomes. market, list of priorities, data analysis, sorts of photos, and a focus on enhancing the outcomes of efforts and resources. Respondents reported difficulties in recognizing influential factors, the necessity to adapt techniques due to frequent changes, and photographers' lack of dedication and consistency in using the Pareto principle as a guide