Pengembangan daya tarik obyek wisata Gunungjambu berbasis karifan lokal Gunungkidul

Abstract

The Serut area of Kapanewon Gedangsari, Gunungkidul Regency, has tourism potential in the Gunungjambu area, Rejosari and Karangpadang padukuhan. The tourism potential in Gunungjambu has interesting natural characteristics, unique social and cultural life. Gunungjambu tourism object has the potential for agro-tourism (guava fruit orchards), cultural tourism (manic moyo temples), adventure tourism (off-road car lines and motorbike trails), camping ground and photo spots. Revenue from Gunungjambu tourism object becomes Village Original Income Serut Village for human and physical development in the community. The increase in the number of visits that occur is a reflection of the continued development of tourism. The data collection process used was interviews, observation, Forum Group Discussion (FGD), and literature study. The data analysis technique in this research is descriptive with the stages of data reduction and presentation and drawing conclusions. Validity and reliability tests are carried out through a triangulation process. The informants in this study were the government, tourism village communities, and tourism developers, totaling 12 people. The values of local wisdom in the development of Gunungjambu tourism objects are contained in organizational principles. There are three main organizational principles, namely membership is voluntary and open, management is carried out democratically, and independence. The criteria for a tourism village include attractiveness, accessibility, public facilities and tourist facilities, community empowerment, and marketing or promotion.