Peningkatan pemasaran dan kualitas produk berbasis teknologi bagi pelaku umkm desa Pagelaran kecamatan Pagelaran kabupaten Malang
Keywords:
legality of licensing, marketing, msmes, information technology systemsAbstract
The lack of knowledge about business legality, packaging and product labeling provisions, and marketing which is only in a small scope is a problem faced by SMEs (Micro, Small and Medium Enterprises) in Pagelaran Village. The implementation of this community service is one of the efforts to develop the business of MSME actors in Pagelaran Village to increase the selling power of production through business legality, improvement of appropriate packaging and labels, and improvement of product marketing. The final objectives to be achieved from this activity are 1) business legality of the products produced, 2) packaging and label improvements, 3) marketing management improvements through improving photography skills. This form of community service activity is carried out through socialization and assistance to solve problems partners are facing. Business licenses to be implemented include registration of NIB, PIRT, and product halal assurance certification. In addition, also conduct training in compliance with product packaging and labeling requirements, as well as photography skills for product marketing. Hopefully, with the implementation of this community service, MSME actors in Pagelaran Village can develop their business and market products more broadly so that sales will increase in accordance with developed technology.
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