The Persuasive Power of Language Style Used in Snicker’s Advertisement
Keywords:
Linguistic, Language Style, AdvertisementAbstract
This research aims to describe the language style used in Snicker’s Advertisement. There is the researcher used descriptive qualitative method to gets the data. The primary source of data was in ads that uploaded on Snicker’s Instagram official account. The data was collected through analyze the stage of data. The researcher found that there were nine types of lexical features, there are hyperbole (5), neologism (3), weasel word (10), familiar language (16), simple vocabulary (35), euphemism (18), humor (3), repetition (6), potency (2). Then, for the syntactic features, the researcher found 6 types, there are shot sentence (15), long noun phrase (3), ambiguity (21), use of imperative (20), syntactic parallelism (3), association (6). Furthermore, for the pioneering stage the researcher found 3 types, there are, pioneering stage (9), competitive stage (9), and retentive stage (11). The most frequently used by the research of language style was 58 on Snicker’s advertisement.
This research aims to describe the language style used in Snicker’s Advertisement. There is the researcher used descriptive qualitative method to gets the data. The primary source of data was in ads that uploaded on Snicker’s Instagram official account. The data was collected through analyze the stage of data. The researcher found that there were nine types of lexical features, there are hyperbole (5), neologism (3), weasel word (10), familiar language (16), simple vocabulary (35), euphemism (18), humor (3), repetition (6), potency (2). Then, for the syntactic features, the researcher found 6 types, there are shot sentence (15), long noun phrase (3), ambiguity (21), use of imperative (20), syntactic parallelism (3), association (6). Furthermore, for the pioneering stage the researcher found 3 types, there are, pioneering stage (9), competitive stage (9), and retentive stage (11). The most frequently used by the research of language style was 58 on Snicker’s advertisement.
