Internship Learnings Acquired by Advertising and Public Relations Alumni Batch 2016-2019 of Polytechnic University of The Philippines

Authors

  • Elsisura, Mark Anthony Department of Advertising and Public Relations, College of Communication, Polytechnic University of the Philippines, Philippines
  • Binuya, Rvill Raiven Department of Advertising and Public Relations, College of Communication, Polytechnic University of the Philippines, Philippines
  • Furio, Andrea Mae Department of Advertising and Public Relations, College of Communication, Polytechnic University of the Philippines, Philippines
  • Marin, Paul Askie Department of Advertising and Public Relations, College of Communication, Polytechnic University of the Philippines, Philippines
  • Tubice, Bonifacio Jr Department of Advertising and Public Relations, College of Communication, Polytechnic University of the Philippines, Philippines
  • Felix, Christwin Department of Advertising and Public Relations, College of Communication, Polytechnic University of the Philippines, Philippines

Keywords:

Polytechnic University of the Philippines, Internship, OJT, Interns, Advertising Agency, Accounts, PR Industry, Creatives

Abstract

The purpose of this study is to explore the internship learnings and skills acquired by Polytechnic University of the Philippines Advertising and Public Relations Alumni Batch 2016- 2019. Researchers used a qualitative method in gathering data to be able to get valuable information and significant data. A specific number of 10 informants was chosen to be evaluated using a purposive sampling technique. The study employed a narrative inquiry method to examine the roles and learning acquired by students during their internship. Using focus group discussion (FGD), researchers selected a group of people to have discussions with a moderator on a specific topic or issue. The study revealed that internship experience is relevant in nurturing the skills and competencies of the students, as well as helping to recognize their field of proficiency, which has a huge impact on their post-graduation plans. In addition, the learning gained by students in the industry is greater than what they learn in school. However, there is an important influence on school learning that has aided students in moving into agencies. As a result, this study advises students to make the most of their internship experience in order to advance in their chosen profession.

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Published

2022-08-15