A Correlational Study between Personality Traits and Challenges in Online Learning of Advertising Students from Polytechnic University of the Philippines


  • Andres Alipio Bachelor in Advertising and Public Relations, Polytechnic University of the Philippines, Philippines
  • Bea Calachan Bachelor in Advertising and Public Relations, Polytechnic University of the Philippines, Philippines
  • Maria Elag Bachelor in Advertising and Public Relations, Polytechnic University of the Philippines, Philippines
  • Quennie Sacdalan Bachelor in Advertising and Public Relations, Polytechnic University of the Philippines, Philippines


Personality Traits, Challenges, Online Learning, Significant Relationship, Advertising Students


The purpose of this study was to evaluate the correlation between personality traits and challenges in the online learning of advertising students. The researchers utilized the descriptive statistics and tabulation to interpret the data. The data was gathered from the survey questionnaire in Google docs that was distributed through a messenger application. Findings showed that the students encountered emotional and intellectual challenges more than the rest of the challenges. Openness to Experience, based on the respondents, is the most dominant trait among the Big Five Personality Traits during online learning. It also showed that there is a significant relationship between students’ personality traits and challenges they experience during online classes. Thus, the researchers recommend that higher education should help to enhance the students’ conscientiousness and consider the challenges students experience during online learning.


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